“Instagram has 400 Million Monthly Active Users.”- DMR
The insta reach is huge, and your company should be doing everything it can to be seen on the platform. Here are three ways your business should be using Instagram to gain recognition and drive traffic back to your website.
Hashtag, Hashtag, Hashtag
Wishpond highlights three categories for hashtags
- Brand/ Campaign Hashtag
Your brand hashtag is exactly how it sounds, the name of your business or your business’s slogan (i.e. #Nike#Justdoit). If you are a new business utilize both hashtags to familiarize people and help them make the connection.
A campaign hashtag would go a step further to highlight a specific event, deal, or promotion your company might be having. For example Coke’s #shareacoke campaign.
Find out what topics are trending in your area of business, and include these in your posts. For example if your brand is NY style clothing, and it’s NY fashion week you would utilize hashtag such as #nyfashionweek.
These are generic hashtags that have to do with the image you posted, in order to appear more often on hashtag searches.
“Content hashtags improve the SEO of your posts.” –Wishpond.
The site explains that content hashtags can be categorized by: product hashtags, lifestyle hashtags, event hashtags, location hashtags.
There are numerous ways for companies to effectively utilize hashtags, there are also many ways for businesses to abuse it: Be sure not to overdo the amount of hashtags, people associate this with spam.
People love looking at enticing images. Grow your organic reach and generate more brand awareness by sharing your Instagram pictures to your other social media sites, especially Facebook and Twitter. You can also share the pictures to your company website, which makes your business look current and present.
“Instagram grew by 50% between March and December 2014 and exceeded the 300 million user mark. This means that the photo-sharing social network is now bigger than Twitter (284 million) in terms of active users.” -Our Social Times
“Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. “
With Instagram at its height of popularity, the platform is a necessity for increasing your social reach, SEO, and visitor rates.