Are you spending all your digital marketing efforts on social media platforms? If so, it’s time to increase that small wedge in your marketing strategy known as email. With the social media takeover it’s easy to believe that email has lost its value… but let the facts show otherwise.
Nearly everyone, in all demographics, has an email address they check daily.
The reach of email messages are broader because they go to every person you send out to at the same time. On social media, only select few followers will end up seeing your posts at certain times of day.
“90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.” Campaign Monitor
Social media and email work hand in hand. When you sign up for a new platform, when you receive reminders or friend request notifications, when you need to confirm an account creation, what do you use?
“There are 3x more email accounts than there are Facebook & Twitter combined.” Campaign Monitor
Higher Conversion Rate
Email allows for more effective segmentation. Your company can target the interests of each individual and determine which customers will benefit the most from certain messages. Different than social media in that posts must consistently be updated to try and reach the broad range of needs among the tons of followers.
“Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.” McKinsey & Company
Higher Return On Investment
If done strategically, your efforts will reflect in your ROI. As the open rates increase with the segmented messages, the return on investment becomes more promising.
“Email marketing yields an average 4,300% return on investment for businesses in the United States.” Direct Marketing Association
Econsultancy.com shows how businesses have rated emailing marketing in the graph below.
If you want to check out your business’s conversion rate try emailmarketingroi.com
Even with the rise of social media, email still accounts for a higher number of eCommerce sales. This does not mean to minimize efforts on social media platforms but rather increase investment in email marketing. If done correctly, it will be one of your greatest tools for e-commercial success.
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